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Cosm entertainment venue coming to Bedrock's Development at Cadillac Square
Bedrock has tapped Cosm, an immersive technology, media and entertainment venue operator, to bring its Shared Reality live sports and entertainment concept to Cadillac Square.
The venue is expected to open in 2026 as part of Bedrock's long-awaited Development at Cadillac Square project in downtown Detroit, formerly known as Monroe Blocks.
“Cosm is the future of sports and entertainment, putting people in the front row of the world’s biggest events," Dan Gilbert, Bedrock founder, said in a statement. "This was a transformative technology and experience that we knew we had to bring to Detroit, and we can’t wait for everyone to experience it firsthand."
Cosm, a Los Angeles-based company, says it blends the virtual and physical realms, combining visuals with the excitement of a live crowd.
"When fans come to Cosm, it is the most incredible experience that they can have outside of actually going to a live game itself," Cosm President and CEO Jeb Terry told The Detroit News. "We call the concept shared reality. It's combining all the great energy of the experience economy with the fantastic immersive tech sector and everything going on in that space."
Cosm Detroit will accommodate approximately 1,500 people, with more than 700 enjoying views within a 26.6-meter, 12K+ LED dome. The venue will feature an adjacent space, the hall, that will equipped with a high-resolution LED wall. The space will offer dining options combining elements of a gastropub, sports book and lounge, Terry said. The space will also include an elevated outdoor deck.
"We'll never replace what it's like to be In the stadium itself," Terry said. "That's such a special environment. But this is an opportunity for the fans that can't get to the game, that can't get to the sidelines or to the pitch or to the rink. It's for those fans and giving them an amazing experience in the live window format that they're going to love."
The Development at Cadillac Square project sits in downtown Detroit between Monroe and Randolph Streets, adjacent to Campus Martius Park.
The entertainment venue announcement comes after the Detroit Downtown Development Authority granted Bedrock an extension until May 1, 2025, to begin construction on the Development at Cadillac Square. Bedrock had sought the extension to adjust plans for the development's theater following the Detroit Music Hall's announcement in late 2023 that it would build a 1,900-seat concert venue.
The venue in Detroit will be the fourth for Cosm, which opened its first two locations this summer at Hollywood Park in California and The Colony, Texas. A third location has been announced for Atlanta. Cosm has hired Rossetti to develop the venue.
"We've always had Detroit on the map as a city we wanted to go to and as we work out the rollout strategy, we thought this was a great place to to bring Cosm to the Midwest as really an anchor city," Terry said.
Programming at Cosm Detroit will include live sports through official partnerships with UFC, the NBA, NBC Sports, TNT Sports, FOX Sports and the NFL.
Customers will be able to buy tickets in advance or in person, Terry said. Ticket prices average around $33 across all of the offerings, which include VIP seating and general admission, he said.
@CWilliams_DN